Sneaker culture has been buzzing with anticipation for one of the most awaited releases of the year – the Travis Scott x Air Jordan 1 Low "Medium Olive." As part of the ongoing collaboration between the Houston rapper and Nike’s Jordan brand, this latest release is set to drop on September 28, 2024, and promises to be another iconic addition to the already coveted Travis Scott sneaker lineup. Here’s everything you need to know about this drop before you rush to cop or trade.
Design Breakdown
The Air Jordan 1 Low "Medium Olive" continues the earthy, moody aesthetics that have become a signature of Travis Scott's sneaker collaborations. As with his previous releases, the "Medium Olive" features the standout reversed Swoosh on the lateral side, which has become an instant hallmark of his designs. This unique detail alone has helped these shoes stand apart from the usual Jordan 1 Low silhouettes.
- Colorway: The shoe's color palette is centered around rich olive hues, contrasted by black and white elements. The olive green overlays add a rugged, military-inspired look, while the crisp white leather underlays bring balance.
- Swoosh & Branding: The standout reversed Swoosh in black against the olive backdrop makes a bold statement, but it's the smaller details that take this pair to the next level. The heel features the familiar Cactus Jack logo embroidered in red, adding that subtle Travis Scott flair that fans crave.
- Materials: The mix of premium leather and suede gives the "Medium Olive" a luxe feel, with textures that elevate the overall design. Whether you're rocking them casually or keeping them deadstock as a collector's item, the premium construction means these will turn heads.
Fit & Comfort
One of the best aspects of the Air Jordan 1 Low silhouette is its versatility. These kicks are incredibly wearable and easy to style, whether you're pairing them with streetwear or a more refined look. If you've worn previous Jordan 1 Lows, you'll find that this iteration sticks to the same reliable formula in terms of comfort.
The Nike Air cushioning provides ample support, making them comfortable for all-day wear, whether you’re at a festival, hanging out with friends, or just showing them off on the streets.
Hype & Resale Value
The "Medium Olive" release marks a notable change in Nike’s approach, as they are reportedly producing more pairs than in previous Travis Scott collaborations. While the exact production numbers haven't been disclosed, the intent is clear: to give more fans a fair chance at securing a pair. This increased availability is great news for those who’ve struggled to get their hands on earlier, more limited releases.
However, this shift will likely impact resale value. With more pairs flooding the market, the resale prices are expected to be lower than some of the more exclusive Travis Scott Jordan 1s. Retail is set around $150-160, and while the sneakers will still fetch a premium, resale is projected to settle in the $400-600 range, depending on size and market demand.
While it won’t hit the $1,000+ resale mark like the "Mocha" or "Reverse Mocha" pairs, this release offers a great opportunity for fans to grab a pair at a more reasonable price. Resellers may see slimmer profit margins, but collectors and true sneaker enthusiasts stand a much better chance of adding these to their rotation.
Where to Buy
The Travis Scott x Air Jordan 1 Low "Medium Olive" will be available via Nike SNKRS and select retailers globally on September 28, 2024. As with previous Travis Scott drops, it’s recommended to keep a close eye on raffles and sneaker apps for a shot at securing a pair. Given the high demand, getting a pair might not be easy, but persistence is key.
And if the sneaker gods don’t bless you on release day, don’t stress—we at Drip Drops will definitely have them in stock. So, if you take an L, you can still secure your pair with us!
Conclusion: Cop or Drop?
The Travis Scott x Air Jordan 1 Low "Medium Olive" is a must-cop for both die-hard sneakerheads and casual fans alike. From its unique design to its place in Travis Scott’s collaborative legacy with Nike, this pair is destined to be another grail. Whether you're looking to add them to your personal collection or flip them on the resale market, these sneakers won’t disappoint.
So, mark your calendars for September 28 – because when these drop, they’re going to fly.
Will you be trying to cop the Travis Scott Air Jordan 1 Low "Medium Olive," or are you sitting this release out? Let us know your thoughts on this latest collab and how it stacks up against previous releases!